Jeff’s used to modern design with big lights – so this design took him out of his comfort zone. They wanted to bring the outside in.
He made the fruit stands from 2×4′s and plywood ($35 each). He purchased apple crates from Craigslist ($2 each). The sign and riser wraps were printed Coroplast ($500). All the fruit and plants were real – donated by church members. After their series they donated the food to the food bank.
He leveraged their stacked screens by displaying a farm scene in the background, which looked great on camera. (No motion backgrounds for this series.) The pastor was able to interact with the whole set. He sat at the table, took a bite from an apple and rocked in a chair on the porch. The bands were all acoustic.